Okay…listen to the ads for this “new” bank. They end with a two-tone musical code which is quite pleasant. My theory? They are looking to garner the attention of children with the notes – and implanting that in little minds at an early age. I don’t think that’s a crazy notion or idea I have. And it’s probably a total marketing technique.
Years ago – oh, 31 plus to be exact – my eldest was 18 months old when she pointed to a sign at the old Southglenn mall and said, “JCPenney!” How did she know? Well, who was savvy enough to co-sponsor “Sesame Street?”
Since then I have been acutely aware of advertising and its audiences and equally distrusting. Maybe BMO didn’t intend for those sweet tones to stick in a child’s mind, but I think they sound like they will.
Just a mini-observation as I turn the television “off” when the children are around!