“The Man”

For years I have noticed how Shaquille O’Neal promotes so many products and companies. The ones I easily recalled were “The General” insurance, Icy Hot, Gold Bond lotion, some printer company (Epson?) and now Carnival cruise lines and JCP. As I watched the Broncos play last night I saw those last two and shook my head. (Btw…Broncos won)

So I decided to check out what Shaq endorsed and found, “The Top 50 Companies Endorsed by Shaquille O’Neal.” You mean there are more?

I learned he owns JCPenney! Well, he’s the second largest individual shareholder in the company which owns JCP. Huh? The commercial I saw last night with Martha Stewart also endorsing JCP may be helpful in reigniting the company’s image, I assume. I shall hope so, as I have an outdated JCP card. Anyway, I was superficially rewarded in knowing that I had recognized Shaq was endorsing a bazillion things. I can’t wrap my head around this kind of availability to invest….and yet he is working it! And well. 50 plus companies.

Obviously, I need worthier causes to investigate. Any ideas?

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